This viz was inspired by Ron Shaich, founder and CEO of Panera Bread, who participated in a seven-day SNAP Challenge - living on a food and beverage budget of $4.50 a day, the average benefits available to a beneficiary of the Supplemental Nutrition Assistance Program (food stamps). "I had no clue. My SNAP Challenge last week taught me that merely observing someone else's plight does not hold a candle to consciously altering your habits to better understand what it might be like to live someone else's life." The CNN article on his experience can be seen here . This viz invites to you take the "SNAP challenge" as well as provide some information on the SNAP program from 1986 - 2012.